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The biotech hair care brand will introduce its assortment of shampoos, conditioners, stylers and treatments into 350 Ulta Beauty locations.
June 24, 2024
By: Lianna Albrizio
Associate Editor
Virtue Labs, a leader in biotech hair care solutions, is expanding its US retail footprint with partner Ulta Beauty. The brand will introduce its curated assortment of shampoos, conditioners, stylers and treatments into 350 Ulta Beauty locations on June 28, with the full assortment available on Ulta.com. The in-store range will feature regimens for all hair types, as well as the brand’s Virtue Flourish line, specifically formulated to combat hair loss and thinning. Brand officials ca...
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